In this episode of Architecture, Design & Photography we sit down with Taja Dockendorf, Founder, Owner + Creative Director of Pulp+Wire
Taja, a graphic designer by education, has built Pulp+Wire into one of the fastest-growing, 100% woman-owned consumer packaging firms, with a focus on natural and organic CPG brands, in the U.S. Her accessible creative style and intuitive marketing instincts have made her a natural fit for organic and natural foods, lifestyle, and cannabis CPG brands seeking to launch new businesses or accelerate current growth.
The collaborative workflow she administers within the walls of Pulp+Wire from strategic brand ideation, to packaging, to digital marketing and revenue growth is scaled to meet each client’s unique needs, with both humor and insight. Taja's working style is that of an eternal optimist while being grounded in reality, a combination of futuristic, optimistic, and realistic that brands and clients deeply appreciate and look to maximize when working with her. When not guiding brands or her team of twenty at P+W Taja also writes for Forbes focusing on team culture within the creative space and retreats to the woods and lakes of Maine with her husband and two kids, some rescue animals to stay grounded.
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